Signage - What Is It?

This is a general term that people and businesses use for any type of graphic display that they use to convey information to people. This type of advertising has been around for thousands of years. Today most signage not only use words but often the words are combined with images. In the past signage many used only images. If the signage is for international viewers it will generally omit words completely.

The custom-made signs are generally designed for businesses to convey their location and name of the business. They can also be used to promote a specific product or service that a particular business offers. It can be as simple as a small sign that is hand-written and hangs in the window of the business to something as elaborate a bit of branding that is put together by a big-scale marketing company. This type of sign can be found on thousands of outlets of a single business. These signage usually comes in various sizes and shapes.

Many times custom-made signage is done to promote a business with their name but some of the most effect form of signage will have a central element beside the name, making the element or symbol iconic. One example is the signage for McDonalds Restaurant, which are the Iconic Golden Arches. They are as recognizable as their name. Their iconic Golden Arches are tall and can be seem from great distances. It also gives them branding opportunities that are limitless.

Street signage is another type that is geared to give information to drivers and pedestrians. Today many of the street signs that are seen in cities across the US have a green background with lettering that is done in white. They give the names of the actual streets and cross streets so to help people not familiar with the city to navigate their way around to various locations, businesses, and attractions. Because these types of signs primary goal are to let drivers and pedestrians know where they are the signs need to focus on legibility more than anything else.

Another type of street signage is instructional and hazard signs that can be seen throughout the world in most countries. These are the signs that need to be recognized easily from a far. For anyone that is driving or not familiar or speak the language they will generally feature some type of infographic or design theme that is comprehensible to everyone. For example, if it is a deer crossing signage it may show a road with a deer crossing it indicating that you need to slow down and watch for deer. One signage that is recognizable is the stop sign with its octagonal shape and red color.




PPC Expert Delhi | PPC Expert India | PPC Expert | PPC Services India | PPC Management Services |PPC Specialist India | Adwords Specialist India | Pay per click specialist | PPC Management Services | PPC Specialist | PPC Consultant |PPC Expert in Delhi | PPC Consultant Delhi | PPC Service | PPC Specialist | PPC Consultant | PPC Expert in Delhi | PPC Consultant Delhi | PPC Service | Google Adwords Expert

Comments

Post a Comment

Popular posts from this blog

The Simple Way To Market Any Business

Image
You've no doubt heard about the K.I.S.S. principle - "Keep it simple, Stupid." Or as I like to say... "keep it simple, silly." K.I.S.S. has been around the block a few times. In fact, it was a design principle noted by the US Navy in the 1960s. The phrase was coined by aircraft engineer Kelly Johnson. It's nice to note that Johnson was the lead engineer at the Lockheed Skunk Works (creators of the Lockheed U-2 and SR-71 spy planes). Though the acronym has been used mostly by the US military, namely the U.S. Navy and United States Air Force, civilians, businesses and lots of other groups use it too. Heck, I bet you've used it a few times yourself. We all tend to over complicate things, including myself. But I prefer simple any day and twice on Sunday. When tackling any problem, my number one rule is to start with the simple basics first (is the power on? Is the lamp is plugged into the electrical outlet?) And you'd be
Read more

The Little-Known Marketing Secret That Allows You To Write Advertising Homeruns

Image
You remember Sherlock Holmes don't you? Holmes was the fictional consulting detective invented by Scottish physician Sir Arthur Conan Doyle. Holmes, as you know, is famous for cracking open difficult cases and solving them with almost magical abilities. So, grab your inspector's hat and let's play Sherlock Holmes for just a moment. We're going to do a little spying today and see if the "Sherlock" in you can turn up a few profit clues lurking all around. This is the shortest course to the profit-land in this crazy fun business. The direct marketing or "mail order" business as we affectingly call it have a "secret" way of "spying" on the competition. It's called "seeding." Very simply, seeding is where you get on other businesses mailing list ... for the sole purpose of snooping and finding out what's going on in your selected marketplace. This does several things for you. First, you&#
Read more

How to Advertise Your Used Car

Image
There are many places that you can advertise your car for it to be sold. The question is: How is the correct way to advertise it? Someone who is looking at an advert on social media, a website or a newspaper will want to know everything there is to know about the car. This means that they are interested in the car's history such as if it was in any accidents, special features and they want to see a picture of the car. The idea is to sell a car to people who are in need of a working and functional car but don't want to pay much for this basic transportation. A clear description is the most important aspect of selling any item. Since a person can't physically see the car the first time they see it online, they will want to know everything about the car before they consider seeing it in real life. A prospective buyer will want to know if there are any scratches or dents that can be repaired, scratched hub caps that should be replaced or buffed, and different modi
Read more